It is hard to believe it’s that time of the year again. From now until Christmas Eve, retailers are vying for the same prize, your hard-earned dollar. In the misguided and too often materialistic focus of the Christmas holiday, it has become too easy to forget the true meaning of Christmas.

Christmas is not about the endless search for the best gift to be opened on Christmas morning. In fact, the true gift of Christmas is not a material thing at all. The true gift of Christmas is a perfect, priceless, gift of love.